The Digital Revolution Podcast - With Eli Adams
Welcome to the "Digital Revolution Podcast," where we dive into the transformative world of digital marketing, digital product management, and digital innovations.
Hosted by Eli Adams, a seasoned digital expert with over 15 years of industry experience, this podcast is full of insights, strategies, and stories from the forefront of the digital landscape.
Each episode of the "Digital Revolution Podcast" brings you a blend of in-depth discussions, expert interviews, and tactical advice. Eli and his guests, ranging from industry leaders to successful entrepreneurs, share their experiences, tips, and predictions, helping you navigate the dynamic world of digital marketing.
Whether it's SEO, paid advertising, email marketing, digital product management, or the latest in digital trends, this podcast covers it all.
Designed for business owners, marketing professionals, and digital enthusiasts alike, our goal is to empower you with the knowledge and tools you need to succeed in today's digital world.
We explore not just the "how-tos" but also the "whys" of digital strategies, ensuring you gain a comprehensive understanding of how to elevate your business or career in the digital space.
Join Eli Adams on this journey through the digital revolution. Get ready to transform and drive your business to new heights.
Tune in, learn, and be part of the conversation shaping the future of this digital world!
The Digital Revolution Podcast - With Eli Adams
Why Most B2B Newsletter Suck: What Makes a Great Newsletter with Casey Hill
Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/
How many B2B newsletters do you actually look forward to reading?
In this episode of The Digital Revolution Podcast, Eli is joined by Casey Hill, a growth veteran with extensive experience helping software companies scale rapidly. They dive into email marketing, discussing the importance of newsletters, differentiating between promotional content and newsletters, engagement metrics, the importance of personalization, and legal considerations. Casey shares insights on his career journey, current projects, writing aspirations, and the future of email marketing.
00:00 Intro
01:00 Meet the SEO Expert
02:39 Casey's Background and Career Journey
04:05 Casey's Writing Aspirations
06:41 Casey's Reason for not Self Publishing
07:47 Childhood Experiences that turns Casey into a Writer
09:42 Current Projects and Exciting Ventures
13:26 Diving into Email Marketing
14:20 The Importance of Newsletters
15:55 Casey's Newsletter Preferences
16:59 Personalization and Engagement in Newsletters
20:12 Questions to get People to Reply
23:49 Effective Newsletter Strategies
26:53 Design Elements in Newsletters
29:24 Frequency of Sending Newsletters
30:37 Measuring Newsletter Effectiveness
35:09 Segmentation and Personalization
43:19 Legal Considerations for Newsletters
47:22 Final Tips for Newsletter Success
51:36 The Future of Email and Newsletters
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