The Digital Revolution Podcast - With Eli Adams
Welcome to the "Digital Revolution Podcast," where we dive into the transformative world of digital marketing, digital product management, and digital innovations.
Hosted by Eli Adams, a seasoned digital expert with over 15 years of industry experience, this podcast is full of insights, strategies, and stories from the forefront of the digital landscape.
Each episode of the "Digital Revolution Podcast" brings you a blend of in-depth discussions, expert interviews, and tactical advice. Eli and his guests, ranging from industry leaders to successful entrepreneurs, share their experiences, tips, and predictions, helping you navigate the dynamic world of digital marketing.
Whether it's SEO, paid advertising, email marketing, digital product management, or the latest in digital trends, this podcast covers it all.
Designed for business owners, marketing professionals, and digital enthusiasts alike, our goal is to empower you with the knowledge and tools you need to succeed in today's digital world.
We explore not just the "how-tos" but also the "whys" of digital strategies, ensuring you gain a comprehensive understanding of how to elevate your business or career in the digital space.
Join Eli Adams on this journey through the digital revolution. Get ready to transform and drive your business to new heights.
Tune in, learn, and be part of the conversation shaping the future of this digital world!
The Digital Revolution Podcast - With Eli Adams
Neuromarketing and SEO with Giulia Panozzo
Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/
Could understanding how people think and feel give you an edge in SEO?
In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.
00:00 Intro
01:13 Meet the SEO Expert
02:21 Giulia's Background and Journey
07:09 Phobias and the Brain
10:16 Exercises That Can Help The Brain Overcome Phobias
13:19 What Currently Excites Giulia
21:14 Understanding Neuromarketing
22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
23:34 Improving User Experience with Search Console
25:20 The Importance of Familiarity in Branding
26:17 Using Microsoft Clarity for Better UX
27:36 Understanding Consumer Behavior and Cognitive Biases
29:00 Eye Tracking and Other Neural Measures
30:38 Tools or Services For Eye Tracking
32:21 Psychological Triggers in SEO Copy
35:04 Numerical Biases and Marketing Tactics
37:39 Heuristics and Decision Making in Marketing
41:07 The Role of Emotion and Trust in Marketing
44:32 Future of Neuromarketing and SEO
47:16 Conclusion and Final Thoughts
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