The Digital Revolution Podcast - With Eli Adams
Welcome to the "Digital Revolution Podcast," where we dive into the transformative world of digital marketing, digital product management, and digital innovations.
Hosted by Eli Adams, a seasoned digital expert with over 15 years of industry experience, this podcast is full of insights, strategies, and stories from the forefront of the digital landscape.
Each episode of the "Digital Revolution Podcast" brings you a blend of in-depth discussions, expert interviews, and tactical advice. Eli and his guests, ranging from industry leaders to successful entrepreneurs, share their experiences, tips, and predictions, helping you navigate the dynamic world of digital marketing.
Whether it's SEO, paid advertising, email marketing, digital product management, or the latest in digital trends, this podcast covers it all.
Designed for business owners, marketing professionals, and digital enthusiasts alike, our goal is to empower you with the knowledge and tools you need to succeed in today's digital world.
We explore not just the "how-tos" but also the "whys" of digital strategies, ensuring you gain a comprehensive understanding of how to elevate your business or career in the digital space.
Join Eli Adams on this journey through the digital revolution. Get ready to transform and drive your business to new heights.
Tune in, learn, and be part of the conversation shaping the future of this digital world!
The Digital Revolution Podcast - With Eli Adams
SEO Backlinks with Kalina MacKay
Curious about the secrets to building quality backlinks and boosting your SEO?
In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.
00:00 Intro
01:50 Who is Kalina McKay?
06:00 Kalina's Current Role
08:16 What Currently Excites Kalina
10:21 Kalina's Current AI Project
11:44 Why Link Building is Crucial for SEO Success
14:31 How to Analyze Link-Building Strategies
15:54 Disavow Links vs. Launching a New SEO Campaign
16:58 Understanding Digital PR
19:42 What is Tangential Content
21:14 Strategies that Follow Google Guidelines
24:02 How to Craft an Effective Outreach Pitch for Journalists
27:21 The Benefits of Using Landing Pages
29:28 Why Content is Still King
30:35 How to Source Contacts, Add Value and Build Relationships
33:51 Top 3 Common Link-Building Mistakes to Avoid
36:05 Expert Link-Building Advice for Better SEO
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